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ChatGPT isn't - 1 SBOs - 1 — - 1 Candice Smith - 1 Dion Lamar Mills - 1 Smith - 1 Marina Guastavino - 1 ChatGPT - 1
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☆ 3 ways small-business owners can use ChatGPT to brainstorm ideas, plan campaigns, and create a cheap marketing strategy
  + stars: | 2023-11-10 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +6 min
She said ChatGPT helped her cut her launch timeline to about a month and see new possibilities for marketing. Here are three ways these small-business owners have experimented with AI to support their marketing strategies. In October, Alert used ChatGPT to help her conceptualize and organize an influencer event, so she didn't need to pay for an event planner. To help with user research, she asked ChatGPT for ideas about the types of users she might target. ChatGPTSmith said she likes to approach working through ideas with ChatGPT as if she's chatting with a colleague.
Persons: ChatGPT isn't, SBOs, —, Candice Smith, Dion Lamar Mills, Smith, Marina Guastavino, ChatGPT, Guastavino, Marcela Rogante, ChatGPT Smith Organizations: Small, Service, French Press, French Press Public Relations
☆ How to do your own PR as a small-business owner — without breaking the bank
  + stars: | 2022-11-29 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
Hiring someone to handle your small business' PR can be costly and ineffective. This article is part of "Marketing for Small Business," a series exploring the basics of marketing strategy for SBOs to earn new customers and grow their business. Spivack Lowenstein and Smith shared the steps they took that any small business can use to start getting their name in the press. "Think about it more strategically than 'We want to be in the news,'" Spivack Lowenstein said. "My biggest learning is that you want to be helpful to journalists," Spivack Lowenstein said.
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